How has the “quiet luxury” beauty trend changed our relationship to aesthetic medicine?

Baby Botox, mesolift… new procedures of aesthetic medicine can now boast much more discreet results. A luxury that is not perceived, but which is amplified in the long term. And a phenomenon born from the trend: “quiet luxury”. Explanations.

What is “quiet luxury” in beauty?

“Quiet luxury” literally means “discreet luxury” in the language of Molière. This ultra-present social media trend first took hold in the fashion world with the aim of redefining the codes of luxury, advocating simplicity and minimalism rather than flamboyance.

It was so successful that it quickly penetrated the beauty world. It must be said that the ground was already fertile: cosmetic procedures have been more natural and sophisticated for several seasons now, and less is more in the spotlight. A phenomenon that can be explained by the growing interest of consumers in skin care. Today’s goal is to have healthy, glowing bare skin that doesn’t need to be masked with makeup.

“Quiet luxury” in beauty is the art of revealing the radiance and natural beauty of your skin in the most discreet way possible. This is where aesthetic medicine comes into play, which today offers non-invasive facial treatments that are barely noticeable to the naked eye, yet very effective in the long term.

“Quiet luxury”: a more subtle aesthetic treatment

The idea of ​​”quiet luxury” is not to transform the face, but to enhance its appearance with more subtle treatments. No more exaggerated lips or frozen face, we want smooth and radiant skin, but above all natural.

“In recent years, we have witnessed a real democratization of aesthetic medicine. We have many more demands non-invasive care, especially because it is being talked about more, whether on social networks or in the media,” explains Dr. Alexandre Koustmantis, a plastic and aesthetic surgeon based in Paris, “The advantage of these treatments is that they enhance rather than modify the face. function. They allow us to maintain ourselves to age better. We have modest results, but they are very interesting in the long run.”

At the facial level, we identify three treatments that completely fall into the phenomenon of quiet luxury in beauty.

• Mesolift: a procedure aimed at rehydrating and revitalizing the face thanks to a cocktail of effective active substances including hyaluronic acid.
• Baby botox: micro-dose injections of botulinum toxin that prevent the appearance of wrinkles and fine lines.
• Radiofrequency: which allows the skin to remain supple and voluminous while improving its appearance.

“Another advantage of these non-invasive treatments is that they can be performed very easily and regularly, without pain during or after the procedure. We do not suffer physical reactions, such as the formation of bruises, etc. We can completely restore our lives afterwards,” adds the expert. In short, decent luxury.