Hair care: here is the ideal application time according to the pros – Elle

Posted November 21, 2023 at 11:06 am.


Hair care: here’s the ideal application time according to the pros – ©RuslanDashinsky/iStock

Increasingly effective hair care products are one of the essential products for your hair care. But how to use them correctly and what is the recommended exposure time? An expert answers us.

In summer and winter, our hair needs proper care. Whether straight, curly, frizzy, dry, brittle or damaged, there are a number of treatments that can restore strength and shine. If it is necessary to choose a treatment according to the needs of your hair, it is important to use it as intended to achieve the maximum effect. The famous hairdresser Hovig Etoyan, founder of his eponymous salon in Paris, helped us master this gesture and gave us valuable advice.

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Careful application

“Today, hair care products are more and more effective and no longer require a longer application time,” says the professional. “On the other hand, you must devote yourself to a careful ritual and use the time to apply your treatment. For this, Hovig Etoyan recommends drying the hair with a towel between the shampoo and the treatment to remove excess water and allow the treatment to work in depth. “Then apply strand by strand from lengths to ends and work in with your fingers for a few minutes.” Once this step is complete, simply rinse the product thoroughly. His final recommendation for keeping his mane healthy? Never forget heat protection when using heating tools. “Extreme heat is your hair’s worst enemy,” she warns. We note.

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