Adele could soon launch her own make-up brand – Elle

Posted on November 17, 2023 at 3:14 pm.


Adele could soon launch her own make-up brand – © GettyImages / Jim Dyson

Rumors are currently circulating about an upcoming makeup brand signed by Adele. We will explain it to you.

She’s not the first singer to get into beauty, and she certainly won’t be the last. After Rihanna with Fenty Beauty, Rare Beauty by Selena Gomez or even Lady Gaga with Haus Laboratories, a new singing superstar is interested.

The British singer is currently in the news for a very specific reason: Adele will be launching her own makeup brand very soon. One who often inspires with her beautiful looks and especially her signature eyeliner is set to become the founder of ‘The Shelbourne Collective Limited’.

What the rumors say

According to Companies House, the UK’s equivalent of Infogreffe (the French commercial and corporate register), the 35-year-old singer last week filed documents to create a new company called The Shelbourne Collective Limited.

Another clue: the company’s registered address is in London, the British superstar’s hometown, with Adele as its sole director. How do we know it’s going to be a makeup brand? According to information published by the British newspaper “The Mirror”, the brand plans to launch a wide range of makeup that perfectly reproduces her beauty.

The Shelbourne Collective will include lipsticks, eyeliners, lip balms, perfumes, body lotions and even jewellery. If we are impatient to know when this brand will see the light of day, no information on this topic has been given yet. Stay tuned…

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