The brand gave ending the distribution of the paper prospectus in the mailboxes of French consumers last September A decision announced a long time ago, but far from unanimous paper support has still proven its effectiveness in generating store traffic. This decision applies both to the metropolis and to shops on Reunion Island. 9000 km … Read more
A lot of people ask me “how can I get more visibility on Linkedin, Twitter, Youtube, Facebook…” My first response is always to say it’s not the opinions that matter, it’s the lead generation… So my strategy on Linkedin is to create a network of qualified contacts, convince them that I am an expert in … Read more
“The best waste is the one that is not created”: this is the philosophy promoted every day by the new Lidl stores since 2017. The German brand, which has 31 stores in Brittany and 19 in Finistère, has created a very innovative sorting system. Illustration in store Lidl in Guipavaswhich provides its own sorting management … Read more
Freshly arrived in France, he proudly announced Crossroads at the beginning of the 2021 school year mark Supeco trying to convince in the discount market. Despite the declared ambitions and the desire for rapid “expansion” throughout the territory, it is clear that the numbers are far from meeting expectations. Turnover, number of stores, profitability: feedback … Read more
Targeted marketing is often the best way to increase turnover, reputation and image of companies or brands. But medium-sized companies in particular still have a long way to go compared to huge groups. Of course, small companies cannot compete with the budgets of the big ones, but they generally also specialize in small target groups. … Read more
A few days ago we shared a big survey about the perception of time in mass distribution. A way to understand the daily lives of employees, managers, directors who experience day to day business every day. This unprecedented survey of more than 800 employees in the industry raises a number of questions the future of … Read more
in local communication, we know how important social networks are: they are easy to use, they are accessible, they allow quick sharing of information from the point of sale. On paper, Facebook & co is attractive because it offers businesses the promise of building a local community and make noise around your brand. In 2023, … Read more
The rapid digitization of the company also pushes new distribution channels further and further. Today, businesses don’t just rely on local retail. retail, but they increasingly use the Internet, e-mail, applications and, more recently, social media. Broadcasting across all channels allows them to reach more customers and increase their turnover. In this context, multi-channel or … Read more
THE the best managers in retail they share several characteristics that set them apart and elevate them to the top of their field. These essential qualities include emotional intelligence, authenticity and integrity, tolerance for risk, decisiveness, resilience, passion and the ability to develop the strengths of their teams. Most people are attracted to it managers … Read more
In the context where Sustainable Development becomes everyone’s business, mass distribution is doing its part to meet new consumer expectations. His many environmental initiatives include director Intermarché Hennebont AND Intermarché Lorient Kerfichantinstalled and electrical terminal in its 200-space car park in a rural area. Return on investment. “My logic is based on a simple balance: … Read more