As a result of the digitization of society, consumer behavior has also changed significantly in recent decades. Customers today look for information in advance on the Internet, especially when making important purchasing decisions. For many companies and brick-and-mortar stores, this can be an important factor in increasing turnover. Finally, targeted measures make it possible to … Read more
In a world that is slowly moving towards everything digital (but does not question the end of the prospectus), social networks occupy an important place, to the point of appearing as a cornerstone local visibility of businesses. Small businesses, hypermarkets, shopping centers, retail chains, presence on Facebook, etc. appears to be essential in enhancing brand … Read more
Over the past few decades, the workplace has undergone a radical transformation. Globalization, digitization and innovative work models have increased efficiency while providing the flexibility needed to remain competitive. Which leads us to think about the “future of work”. Despite the Covid period, which has really disrupted working methods, many SMEs in Francophone Switzerland still … Read more
When it comes to the best way to optimize for search engines (SEO), much information is available today. The problem is that all is not well. SEO-There are many myths about SEO and it can be difficult to know what works and what doesn’t. But the important thing is not to be discouraged! This article … Read more
Why should you integrate visual communication into your marketing strategy? To answer this question, I have the pleasure of accepting it Flora websiteweb graphic designer since 2009. Flore shares her advice on social networks for improving the visual communication of companies. The goal is to increase click-through rates, improve retention rates, and gain a better … Read more
When Google announced that it would remove third-party cookies from its Chrome browser Navigator part of the advertising industry collapsed. A simple but very effective method of tracking user activity is eliminated. Advertisers, who play a vital role in retargeting, i.e. tracking users on the Internet and presenting targeted ads, are now looking for alternative … Read more
CRM systems are very popular, but there are many myths that prevent companies from realizing their benefits. Ready to demystify some of them? In this article, we’re going to play mythbuster and take a look at them. What are myths about CRM are they supposed to be stored in fairy tale alley and where is … Read more
Question about the size of the assortment on the shelves of supermarkets and hypermarkets is coming back to the fore as inflation increasingly affects consumer purchasing power. For a long time, distributors were divided:range of goods it has long been an element of differentiation and a way to counter the rise hard discount known for … Read more
The subject CSR in mass distribution it is not new. But in today’s context, when the planet is at the center of attention, this topic takes on a larger dimension in the hearts of consumers. And the big retail brands have understood this well. Development of awareness of CSR issues in mass distribution is exciting … Read more
Major retailers have reached a milestone in their digital communications. Mass distribution, like specialty foods, now offers services that are often considered an industry behind its time. content creators – from the biggest to the smallest – to expand their audience and reach new goals. Because influence marketing isn’t really just about fashion, beauty, food … Read more