The “anti-inflation challenge”, “products at cost”, “blocked prices”, there was no shortage of initiatives. These operations were also introduced after discussions with Bruno Le Maire in Bercy: “The government has reached an agreement with the big retailers, who have committed to introducing an ‘anti-inflation quarter’ from March,” the economy minister explained at the beginning of … Read more
In a context where the prospect’s future is written on dotted lines, brands and outlets are leveraging the leverage available through and for local communications. The exercise is comprehensive: it is appropriate to result in nationally dictated communication with more human, authentic, spontaneous codes… (etc, etc.) to meet the objectives agreed at the point of … Read more
👀 This article is the fourth in a mini-series (the first episode is here) titled A revolution in retail in which we understand the big questions surrounding the revolution taking place in retail. We talk about the macro and micro economics and implications for retail of the importance of positioning, the topological world, the future … Read more
👀 This article is the third in a mini-series (the first episode is here) with name A revolution in retail in which we understand the main issues surrounding the revolution that began in retail. We talk about macro and micro economics and the implications of the importance of positioning for retail, the world has become … Read more
A visionary is someone who can imagine the future local communication. The digital landscape seems to be moving into a new era: Facebook it seems increasingly difficult to understand many accounts Instagram trying to rebuild their community, Tick Tock shows both signs of running out of breath due to increased competition, Facebook ad it is … Read more