The brand gave ending the distribution of the paper prospectus in the mailboxes of French consumers last September A decision announced a long time ago, but far from unanimous paper support has still proven its effectiveness in generating store traffic.
This decision applies both to the metropolis and to shops on Reunion Island. 9000 km from Paris Reunion stores followed brand policy.
Interview with Benjamin Chevassutthe CEO of the Excellence Group in RĂ©union, who tells us about the current context, the growth of this way of consumption over the last 10 years.
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Full interview with Benjamin Chevassut, CEO of the Excellence Group in RĂ©union
Jonathan: Hi Benjamin. You are the CEO of the Excellence Group, which manages the Leclerc stores on RĂ©union Island. How do you introduce yourself in a few words?

Benjamin Chevassut: Hi Jonathan. It’s been six years since I came to RĂ©union. Before that I had a career of about ten years in distribution with integrated companies in mainland France. Six years ago I had the professional opportunity to come to RĂ©union to manage the shops. And I took over as CEO of Groupe Excellence in RĂ©union for two years.

Jonathan: Exactly this Excellence group that you represent, how many stores does it represent?

Benjamin Chevassut: Leclerc in Réunion has a total of 18 stores. Of these 18 stores, there are 12 that belong to the Excellence group and another six that belong to another group. These are two 100% Reunion families that own these businesses and have created a shared group to manage the purchases and all Reunion specific business.

Jonathan: The large distribution on the island of Réunion is still quite new, its development was particularly emphasized around the beginning of 2010?

Benjamin Chevassut: That’s it, in addition, what is interesting in relation to the large distribution of Metropolis, especially the hypermarket format, is not yet matured, because the large hypermarkets, shopping centers, these are mainly developed from 2010 to 2015. It is quite a new market.