Visual communication in marketing strategy

Communication Visuelle en Stratégie Marketing 5

Why should you integrate visual communication into your marketing strategy? To answer this question, I have the pleasure of accepting it Flora websiteweb graphic designer since 2009. Flore shares her advice on social networks for improving the visual communication of companies. The goal is to increase click-through rates, improve retention rates, and gain a better … Read more

Retargeting without cookies: how does it work? – Cominmag.ch

Cominmag.ch

When Google announced that it would remove third-party cookies from its Chrome browser Navigator part of the advertising industry collapsed. A simple but very effective method of tracking user activity is eliminated. Advertisers, who play a vital role in retargeting, i.e. tracking users on the Internet and presenting targeted ads, are now looking for alternative … Read more

In stores, it’s time to optimize the assortment to increase productivity (but not only that)

In stores, it's time to optimize the assortment to increase productivity (but not only that)

Question about the size of the assortment on the shelves of supermarkets and hypermarkets is coming back to the fore as inflation increasingly affects consumer purchasing power. For a long time, distributors were divided:range of goods it has long been an element of differentiation and a way to counter the rise hard discount known for … Read more

How retailers use influencer marketing to increase their visibility (and even locally!)

How retailers use influencer marketing to increase their visibility (and even locally!)

Major retailers have reached a milestone in their digital communications. Mass distribution, like specialty foods, now offers services that are often considered an industry behind its time. content creators – from the biggest to the smallest – to expand their audience and reach new goals. Because influence marketing isn’t really just about fashion, beauty, food … Read more